Fiber Monster is a fruit and veg subscription box on a mission to bring the fun back to fiber. Packed with colourful, fresh ingredients and gut-loving, fiberlicious recipes, Fiber Monster turns everyday meals into a delicious ritual your microbiome and taste buds will thank you for. Healthy eating is not a sacrifice, it's a celebration and so much fun.
The brand has a bold, energetic, colourful and fun personality to make gut health cool.
Design choices behind the story: 1. The name Fiber Monster has a playful and quirky tone that suggests it knows health well but does't take itself too seriously. 2. The mascot designed and animated to reflect warmth, energy and huge appetite for plant based eating. 3. Punchy colour palette and bold typography designed to catch the eye and resonate with an audience, who are not just health focused but creative and playful in their cooking.
