This project was developed as an entry for the D&AD New Blood global design competition. The competition challenged participants to create animated and illustrated social media and out of home campaigns for Morris & Co.
Morris & Co. is expanding from B2B sales to selling directly to customers through their first e-commerce site. The goal of the campaign was to introduce Morris & Co. to this new target audience and encourage them to consider buying direct.
Inspired by the brand's rich heritage, authenticity and deep connection to craftsmanship I created the 'Bring art to life' campaign.
Unlike static relics in a museum, Morris & Co.'s craftsmanship is meant to be experienced. The intricate patterns on wallpapers and textiles are not only visually stunning, but they invite touch, interaction and daily connection. We can sit on them, lean against them and make them part of our homes. The 'Bring art to life' campaign redefines how people perceive and engage with art, transforming it from something observed at a distance into something personal, tangible which becomes part of their daily lives.
The campaign includes short animations and looping GIF-s designed for social media platforms and also static billboards; showcasing the concept for both mobile and public spaces and connecting the two experiences.
